Social media marketing has become one of the dominant advertising mediums of the 21st century. It is free, and it has the possibility of reaching millions of people. More importantly, it is organic. Word of mouth has gone digital, and a favorable online presence can boost a company from startup to superstar. Travis Blakely has some valuable tips to help you be a better entrepreneur and take your business to the next level.
Never Stop Learning
A person's education is never finished. When you graduate from college or high school, you are in the real world. This is where your education truly begins, and you learn the most valuable skills of your life. Education will take you so far; reality will take you even further. If you have ever heard the adage "there are only so many things you can learn in a classroom," now is the time to apply it. In business, you have to be dynamic and ready to make changes on the fly. Life is fluid, and you must move with it to stay ahead.
No Cheap Shortcuts
While social media marketing might be fiscally free, it takes time, effort, and energy to develop effective marketing strategies. This might include countless hours of online research or combing over marketing books. Time is money, and even if the knowledge is free, that time could have been used to make money. This is a bit of a vicious cycle; thus, time management while learning social media marketing is crucial.
Hire People Smarter Than Yourself
You need to surround yourself with intelligent people who are as passionate about a business as you are. Let's be honest; people have strengths and weaknesses. Identifying your weaknesses and surrounding yourself with people who excel in your shortfalls is an equation for a successful company. Let go of your pride and hire people who are smarter than you. This is a business tactic you will probably applaud with pride rather than cringe in regret.
These tactics might look simple, but they take a great deal of strength to engage. When it comes to business, sacrifices must be made, and this includes tough decisions. Don't worry about being the smartest person in the room; focus on being the wisest person in the room.
Photography by: Travis Blakely