5 Must-Have Beauty Launches

Claire Harper | April 14, 2021 | Style & Beauty Trends

New makeup and skincare products from buzzy brands


ILIA’s Lip Wrap hydrating mask
ILIA’s Lip Wrap hydrating mask

1.ILIA Beauty

Founded in Laguna Beach, clean-beauty brand ILIA is offering up what could arguably be the most-needed grooming product of 2021: the Blue Light Filter Protect + Set mist. Now available, the multibenefit mist, which can be applied before or aft er makeup, doesn’t just protect skin from more than eight hours of screen time—it simultaneously hydrates and balances surface oil thanks to active levels of hydrolyzed algae and seawater. We’re also sweet on ILIA’s new Lip Wrap hydrating mask. Swipe on the fragrance-, silicone- and petroleum-free formula pre-Zoom meetings to nourish and soft en lips with papaya enzymes, hyaluronic acid and salicornia herbacea extract. iliabeauty.com


Kopari’s Lip Glossy
Kopari’s Lip Glossy

2.Kopari

Give your lips some love with this brand’s two new island-inspired flavors of its bestselling, all-natural and vegan Lip Glossy. Pineapple and watermelon have joined the OG coconut flavor, and are now available together in the new Paradise Pout Lip Kit. Expect ultrahydrating and nonsticky coverage—your lips will thank you. koparibeauty.com


Lawless’ Forget the Filler lip treatment.
Lawless’ Forget the Filler lip treatment

3.Lawless

Plump your mouth sans needles with Lawless’ new product, Forget the Filler. The clinically proven lip treatment and gloss smooths, softens and hydrates thanks to shea butter and rose hip oil; delivers immediate and long-term plumping; reduces lip folds; and flatters with its perfect baby pink shade. The stats speak for themselves—devotees saw a 351% increase in collagen synthesis, 146% increase in the lip’s connective tissue and 40% increase in volume. And with founder Annie Lawless Jacobs’ commitment to clean, sustainable beauty, Forget the Filler is free of sulfates, parabens, phthalates and more. lawlessbeauty.com


Too Faced’s Kitty Likes to Scratch eye shadow
Too Faced’s Kitty Likes to Scratch eye shadow

4.Too Faced

With five new products rolling out just in time for sunny beach days, Too Faced is not messing around. Up first are Doll-Size eye shadow palettes in four new colorways—Let’s Play, That’s My Jam, Kitty Likes to Scratch and Light My Fire. Pair the pigments with the 36-hour gel eyeliner pencil, Killer Liner, which comes in 11 shades ranging from Cashmere and Camo to turquoise and plum (for those looking to spice things up), plus traditional colors like black, Espresso and Caramel. To top off your evening eye look, new Better Than Sex false lashes are now available in four styles. Complete your seasonal look with Peach Bloom Color Blossoming cheek and lip tint. toofaced.com


Urban Decay’s Naked Wild West eye shadow
Urban Decay’s Naked Wild West eye shadow

5.Urban Decay

Long known for its superpigmented Naked eye shadow palettes, this beauty brand is drawing upon its West Coast heritage for the latest addition to its cult collection. Welcome to the Naked Wild West, a bold palette of 12 ultrablendable, velvety shades that reflect California’s deserts, Joshua trees and glittering night sky. Shadows—ranging from soft beige, rich terra cotta brown, deep copper and burnt orange to charcoal, turquoise, green and blue—come in a mix of matte, satin, metallic and shimmer textures, making it ideal for looks from day to night. The best part? The new palette is completely vegan so you can look good and feel good as well. urbandecay.com



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