Ellie Hayworth's Innovative Approach To Gallery Culture
By Luis R. RigualBy Luis R. Rigual|December 12, 2021|People, Feature, Culture,
Ellie Hayworth brings a refreshing gypsy approach to gallery culture.
Photographed By Gesi Schilling
Gallerist Ellie Hayworth (hayworth.co) is a creative who likes to think, well, creatively. Her eponymous artist management and art consultancy firm specializes in introducing cutting-edge talents to innovative curatorial projects with the goal of presenting intriguing ideas that spark dialogue. “We are nomadic in nature in that we don’t have a physical gallery, but rather partner with galleries, project spaces and hospitality groups to mount engaging and pioneering [programming],” says Hayworth, who recently moved back to Miami from New York. “My business model reflects the evolution of the art market to encompass a more nimble, entrepreneurial approach where artists and their partners are empowered to think outside the traditional white-cube gallery format.” This month, Hayworth is staying true to that mission with a showcase of new work from various artists set to premiere at the 10th edition of the Untitled art fair (Nov. 30-Dec. 5, untitledartfairs.com). Let the conversation begin!
Hayworth is well-established in New York. Why the move to Miami?
New York is a saturated market—the art world capital in the United States, no doubt—whereas the Miami market remains in the making. South Florida is both a global market and a hyperlocal one; the community here truly rallies behind experimentation, risk-taking and new takes on local entrepreneurship.
What can we expect from your contribution to Untitled?
We are delighted to be presenting new work by artists Suzy Kellems Dominik and Lans King. The life force of Suzy’s practice is a profound empathy for the human experience, which I anticipate becomes self-evident through her new sculpture and poetry print series. Lans’ hybrid paintings fuse digital technology with traditional painting. They will be offered as both physical objects and NFTs, and we’ll be accepting crypto. [Also], Venezuelan-based architects Atelier Caracas have partnered with the Miamibased design collective Studio Boheme to produce a series of bold, vectorized functional sculptures that will be presented beyond Hayworth’s booth as a special project.
There are many satellite fairs during Art Week. Why did you choose Untitled?
I’ve long admired Untitled’s curator-driven approach and felt akin to the galleries and artists it has nurtured in its 10 years of operation.
Art Week has so many components. What’s your favorite part?
I enjoy the intimate programming that takes place, often in the homes of major collectors. I find that salon-style art programming to be most compelling.
So, what else can we expect from Hayworth as we move into 2022?
[We] will continue our pursuit of art and design projects that defy singular categorization.