Those who have trouble committing to a relationship, job or hair color might not consider 54D (54dmiami.com), the 54-day fitness crash program created by former Mexican soccer player Rodrigo Garduño, but they should know 17,000 celebrities, athletes and mere mortals in Mexico and Colombia consider it the Rosetta Stone of fitness.
To find out why 80 percent of his clientele returns for more, interested parties can invest $3,500, show up at the new facility opening this month in Coral Gables and learn through sweat. “We firmly believe that anyone who really wants to change something about themselves, be it losing weight, being an active parent, making new friends or enhancing physical and mental performance, can achieve that goal simply by committing,” says Garduño, whose Men’s Health biceps and abs are proof he practices what he preaches. “Usually that process pushes you out of your comfort zone. It’s difficult and painful sometimes, and it makes you want to quit, but we will not allow that to happen.”
Athletes who have performed at professional and even Olympic levels lead groups of up to 30 participants inside 54D’s 5,000-square-foot space, which is divided to accommodate a giant training room, nutrition space, recovery area with cryotherapy and an infrared sauna, locker rooms and lounge.
“We require physical ability along with mental strength and discipline, so our coaches fully understand how that works,” says Garduño, who insists that Miami is ready for the challenge. “This city is one of the most fitness-oriented and cosmopolitan markets in the U.S. We believe in you.”
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