Chanel touches down in the Miami Design District with a new boutique, spotlighting the house’s ageless charm through art, design and stylish new collections.
PHOTO COURTESY OF CHANEL
When looking to satisfy a need for an over-the-top luxury retail fix, the destination of choice is always a day well spent in the Miami Design District. The upscale area lays claim to the most expensive retail spaces in Miami and is now prepared to welcome Chanel’s newest and architecturally impressive boutique in the heart of the city’s most coveted shopping oasis.
Designed by New York-based architect Peter Marino, the double-decked shop boasts 7,600 square feet while being home to the house’s latest ensembles of ready-to-wear, handbags, shoes, eyewear, fine jewelry and watches, as well as fragrance and beauty.
Chanel’s new Design District boutique will feature the latest ready-to-wear. PHOTO COURTESY OF CHANEL
A longtime Chanel collaborator and visionary, Marino embraces the timeless allure of the iconic label through highlighting exterior detail and interior design as he creates a space that puts a spotlight on innovation, high fashion and craft smanship. Upon first impression of Chanel’s newest statement piece, Marino creates the outer framework to portray a pure, cool cube in contrast to an interior that is a warm, light-filled oasis.
Just in time for Art Basel week, artworks flow throughout the white handplastered walls as the carefully curated selection of works pays tribute to Gabrielle Chanel’s influential legacy as a patron of the arts. From a monumental camera obscura photograph by Vera Lutter to three works by Gregor Hildebrandt displayed above a magnificent 40-foot white staircase, the eye-catching showcase of artistic genius adds another layer of opulence onto the already-bold display of Chanel’s ready-to-wear and accessories.
PHOTO COURTESY OF CHANEL
From optic white and glossy black ankle boots to a lineup of metallic strass pumps, explore the dazzling shoe section. Aft er, make your way to the ready-to-wear salon, surrounded by racks holding pink boucle suiting and crochet minidresses with chic metallic bent half tube chairs by Voukenas Petrides resting in the center of the house’s most cherished goods.
Chanel’s latest shoe and accessory collections will be on display at the stunning new space. PHOTOS COURTESY OF CHANEL
While the house continues to accomplish a standard of design-based excellence in all capacities, Chanel’s newest addition to its worldwide family of boutiques is a statement of both classic elegance and revolutionary style, where collaborative creativity, timeless beauty and prestigious architectural detail come to mingle as one. 155 NE 41st St., Miami, chanel.com
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