Diana Hernandez
Whether it’s a no-fuss blowout and mani-pedi combo for a special night or a shave and cut for a stress-free Saturday, Miami appreciates luxury when it comes to grooming. That’s why The Spot Barbershop (thespotbarbershop.com), a men’s salon that resembles a speakeasy, and Blos Roses (blosroses.com), a pink and aqua pampering palace for women and girls, have fast become city favorites. That all has to do with the hard work of founder Diana Hernandez, an industrial designer who’s determined to disrupt the beauty industry in all the right ways.
What is the concept at The Spot Barbershop all about? The Spot is more than a barbershop; it’s a lifestyle. On top of offering excellent barbering services, we also re-create the traditional barbershop experience for the modern man. We are about quality, comfort and convenience.
The Spot Barbershop’s location in Brickell
What’s a typical visit like? Everyone who comes through the doors of any of our 17 venues is a welcome guest. Access to Wi-Fi, communal tables and a bar make it easy to get work done while you wait, and we offer a variety of services that include everything from traditional haircuts and beard trims to hot-lather shaves and nose and ear waxing.
Where did the speakeasy aesthetic come from? The idea behind the look of The Spot is to offer a sophisticated yet welcoming vibe, where even if you do have to wait, you don’t mind waiting—or, after your service is done, you don’t want to leave. The barbershop has historically been known as the place where men go to escape, and we wanted everything about our experience to relay that.
And what was the intent behind Blos Roses? We simply wanted to offer convenience when it came to serving the beauty needs of modern women. Our goal was to create a place that doesn’t sacrifice time for quality in any way.
Blos Roses’ salon in Doral
How did you decide on the services—manicure, pedicure and blowout—that would be offered at once? We found that those are the traditional beauty maintenance services women want most, but many of them have to choose between one or the other because of time. At Blos Roses, there’s no need to compromise. That’s the idea of the Hour Glam: three services, three technicians and one happy customer.
What’s your approach to makeup application? That’s typically been a service women get for special occasions, like a wedding, but with our new social media lifestyles, women want that glam look all of the time. We offer that.
What do you see for the brands going forward? We hope to improve the culture within our industry through great company structure, leadership, growth and high-level quality. Positioning the brand nationwide within the next two years is one of our primary objectives.
Photography by: PHOTOS COURTESY OF THE SPOT BARBERSHOP & BLOS ROSES
