Gucci’s products have represented the pinnacle of Italian craftsmanship, opulence, elegance and timelessness. With the new campaign, Gucci Valigeria, the luxury Italian fashion house, offers a whole new perspective on travel culture. Introducing the Gucci Savoy collection, inspired by discovery, discussion and diverse cultural manners. Screenwriter, actor and multifaceted artist, Ryan Gosling, brings this story to life in Gucci’s newest campaign. Whether embarking on an international journey, or a cozy weekend getaway, Gucci’s newest collection is a traveler’s treasure.
Photo Courtesy: Gucci
“Travel for Gucci was never purely physical. Gucci is the brand that accompanied the artists, writers, actors, and directors of Hollywood on their journeys... This is why I wanted the advertising campaign to recount a situationist dimension where the protagonist traverses a “non-place” that is first and foremost a mental place, the same as those who, in the past and present, choose Gucci because they grasp the significance of creativity used to build imaginary places,” shares Gucci’s creative director, Alessandro Michele. “And it is for this reason that a Gucci suitcase appears as a magical suitcase.”
The Valigeria collection offers items for every travel need ranging from cabin-sized trolleys and duffel bags. Available in various colors, from beige and brown, beige and blue to beige and ivory colorways, the House’s collection also comprises both hard and soft-shell luggage. Complete with new iterations such as bowling bags and totes, suitcases, hat boxes, and vanity cases, delineated by either the iconic Gucci monogram and the equestrian-inspired Web stripe, with some featuring distinctive details such as leather trim and studs.
Distinguished by a combination of heritage-infused design elements and the timeless GG monogram, the collection offers a contemporary and versatile aesthetic that provides the opportunity for new memories and experiences.