Alli Webb, the founder of the nation’s premier blowout bar with 70 locations currently in its portfolio, says it was not humidity that kept her from opening Drybar in Miami until now. It was all about location, location, location. “We [had to find] just the right space,” she asserts.
She would know. Webb has been professionally styling hair—including her own curly locks—for 20 years. Originally from Boca Raton, Webb’s career got a kick-start after she left her job at Nicole Miller in Miami Beach to attend beauty school. “I always knew I felt better about myself when my hair was blown out,” she recalls. Moves to New York and, eventually, California ensued. “I told [my best friend] I should start a mobile blow-drying business when I got to L.A., so I did,” she says of those early days. “I would charge $40 and go work while my baby was sleeping. It got very busy very quickly.”
Realizing there was no salon exclusively offering blowouts at reasonable prices, she proposed the concept to her ad exec husband and real estate-minded brother. The rest is history. In 2010, the trio opened the first Drybar in Brentwood, Calif., and wait lines formed instantly. The secret to her success, she says, has to do with her experience and a robust training program that ensures consistent results—fans can learn more about that from The Drybar Guide to Good Hair for All ($25, Abrams), her New York Times best-seller. At each location, Drybar charges a flat fee of $45 regardless of hair length, style or tools used, and employs its own hair products (also sold at Sephora, Nordstrom and Ulta) and Webb’s proprietary (and now iconic) yellow hair dryer, the Drybar Buttercup. Fun background music, romantic comedies playing on TV and a menu of looks referencing popular cocktails enhance the experience.
Drybar’s first Miami locale is now open at the base of the new Hyatt Centric hotel (1600 Collins Ave., Miami Beach, 305.704.6036), while Brickell City Centre (701 S. Miami Ave., Miami) will soon be getting one on its third floor. When visiting either, visitors should heed Webb’s sage advice: “Weather always dictates hairstyles. If it’s raining, don’t come in for [an all-smooth] Manhattan; go for a [beachy] Mai Tai. Otherwise, the second you walk out, it’s going to frizz.” 877.379.2279
Puerto Sagua, confidence, amazing blowouts, working out, nice people
Talkative people, frizz, uncomfortable shoes, time away from family
Originally published in the March issue of Miami
Photography Courtesy Of: