Founded in 2014, Horus is a leading premium luxury watch strap company providing new stylish and comfortable watch straps for well-known luxury watch brands such as Rolex, Panerai, and Audemars Piguet. The company blends technical engineering and the latest fashion to develop market-leading straps for Swiss watches. Drawing inspiration from prominent brands like Louis Vuitton, Goyard, and Saint Laurent, Horus Watch Straps uses more vibrant colors and patterns in their watch straps. The company has embarked on experimenting in material engineering, fashion design, and marketing to further its lead in the market while delighting its customers.
Initially, Horus operated as an e-commerce website offering watch straps online to owners of high-end premium luxury watches. By bringing bright colors to straps of Swiss watches, Horus was able to spark the imagination of the owners of Swiss-made luxury watches. Horus was started with the introduction of bright blue, bright red, lime green, and colored stripes in their watch straps. They posted photos of premium luxury watches such as Audemars Piguet and Panerai paired with their unique straps on Instagram. They soon captured people’s attention. The Camo straps from Horus were the follow-up hit that put them on the map. While many high-end fashion brands were experimenting with camouflage designs, Horus was able to nail the design and received mass approval from luxury watch owners. Horus became the first premium luxury watch strap company to introduce camo designs to the Swiss watches world. The now-standard flashy and trendy colors and patterns on watch straps were conceived by Horus as it wanted to bring uniqueness and more fashion into the luxury watches market.
The introduction of flashy and trendy straps for Swiss watches captured the imagination of celebrities who quickly started adding them to their collection and regularly displayed them to the world on Instagram. Mark, the founder of Horus stated that they were among the first businesses to start marketing luxury products on Instagram and made the most out of the rising popularity of the platform. Ever since taking to social media, Horus has gone viral with many social media influencers having marketed its products. With creative social media strategies, Horus is planning to scale up and effectively compete with the oldest and largest watch strap brands in the market.
Social media marketing is one of the key reasons for the success of Horus Watch Straps. With more than 3.7 billion users globally, social media is growing tremendously, and becoming an ideal channel for businesses to reach their target audience. Instagram, in particular, has become a preferred medium for luxury fashion and high-end businesses to reach their potential customers. A majority of the 1.074 billion active Instagram users love showcasing their luxurious lifestyles, making it an ideal marketing platform for Horus’ products.
As visual content is increasingly becoming essential in marketing, it is crucial for businesses to engage visually with their customers. Some of the advantages of using Instagram as a marketing channel include,
• High engagement rates
• Ability to share high-quality pictures to inspire emotions
• Increased brand reach
• Understanding the latest customer preferences to create better products
Horus Watch Straps has managed to remain at the top of its game by ensuring they provide the luxury watches market with high-quality luxury watch straps that redefine stylishness and comfort.