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LACOSTE L!VE x Addict Party

| March 31, 2016 | Parties

The LACOSTE L!VE x Addict Party took place on Saturday, March 26 at the dazzling Ocho @ Soho Beach House, Notables such as Joëlle Grünberg (President and CEO Lacoste North America), Clyde Edwards (LACOSTE L!VE x Addict Collaboration Designer), Walshy Fire (of Major Lazer), Eric & Danielle Guedj (Owner of Addict), Daniela Botero, Michelle Salasb and Terry & Jason Zucker, among many others were in attendance. The launch of the limited edition shoe took place parallel to LACOSTE's official partnership with the Miami Open.

Launched in line with the Miami Open, LACOSTE L!VE's collaboration with Addict takes clear influence from brand's origins on the tennis court. The two exclusive silhouettes created in collaboration with @sneakerboxclyde, are executed on the Dash model. Taking aesthetic influence from iconic tennis symbols, the yellow ball and tennis racket, the styles are absolutely grounded in Lacoste brand DNA. Both styles retail for $190.00.


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