Maison de Mode co-founder Hassan Pierre wearing the new Loop polo by Lacoste
Summer’s most eco-conscious garment is here. The Loop polo is a new iteration of Lacoste’s (lacoste.com) bestselling garment launched in collaboration with Maison de Mode (maison-de-mode.com), the sustainable fashion e-tailer from New York’s Amanda Hearst and Miami’s own Hassan Pierre.
Thirty percent of the cotton used to make the Loop (available in heather gray or midnight blue) comes from Lacoste polos that do not make it to shelves due to minor imperfections. These remnants are spun with 70% virgin cotton, a move that results in a one-of-a-kind piece—at least that’s the way Pierre sees it: “Due to the nature of the upcycled composition, each polo tells its own story with slight variations in color combined with Lacoste’s petit pique texture, two-button neckline and short sleeves.”
The Loop polo marks a new era for Lacoste, which last year joined the Ellen MacArthur Foundation’s Make Fashion Circular initiative, a program that helps style brands become greener by showing them how to focus on their impact on the planet and the people and animals that inhabit it.