Lady Gaga teams up with Dom Pérignon on two limited-edition releases, and the bubbles are only half the story.
Lady Gaga collaborated with Dom Pérignon on the release of Rosé Vintage 2006 and Vintage 2010.
“LG here,” says a familiar voice on the phone from somewhere in Europe. And with that, the inimitable Lady Gaga, songstress, actress and humanitarian, begins to discuss Champagne, her recent and ongoing partnership with Dom Pérignon and her first taste of the legendary bubbles. “It was early in my career, and someone ordered Dom to celebrate an achievement of mine, and I felt so honored and excited—naturally, I shared it with everyone at the table,” Gaga says. “After having worked with everyone at this brand, I now see the artistry and the commitment to greatness in the crafting of their wine.”
Lady Gaga collaborated with Nicola Formichetti on sculptures whose sale benefits the Born This Way Foundation.
The collaboration includes the release of Lady Gaga limited-edition Rosé Vintage 2006 and Vintage 2010 in Queendom packaging. The nose on the rosé offers a bold blend of dark spices, cocoa, fig, apricot and candied orange, with a palate punch that’s at once sweet and crisp. The aromatic 2010 hints of tropical fruit, including green mango, melon and pineapple; its taste is full and spicy.
Gaga also worked with Nicola Formichetti on 110 handpainted sculptures, with sales benefiting the Born This Way Foundation (bornthisway. foundation), which is committed to the wellness of young people. “The sculptures have a sense of momentum and energy—of love and creative freedom—that propel us forward, helping us become more imaginative about the future,” says Gaga. Late last fall, Dom Pérignon joined leadership from the foundation to announce a $570,000 donation to the cause.
Rosé Vintage 2006
Collaborations can often become tricky propositions, especially with two formidable entities. I ask Gaga how her musical world and the brand’s Champagne came together, and if it felt natural. “There’s so much that goes into creating this Champagne in such a methodic and thoughtful way, and it’s not dissimilar to how music is created,” she says. “Every artist is different, of course. Sometimes I sit at the piano and write to dance music or a beat. Other times I start with production, and sometimes I start with poetry. And sometimes it begins with a vision in nature or a thought that pops into my head. All of these things are encapsulated into how Dom Pérignon creates its Champagne. Whenever we have conversations, they share their knowledge about making Champagne, and I share my knowledge about art and culture. Together, it becomes more of a conversation—a true collaboration.”
In the end, Gaga says so much of life is about the moments we share, the stories we tell and how these traditions become synthesized to make a better dialogue for the planet. “We wanted to explore the boldness of artistry and joy that can emerge from many lives coming together,” she says. “The perspectives of many are always better than just one.”