The beloved French fashion label debuts a sporty-chic LV Squad sneaker and LV Sunset mule with a poppy, youthful campaign.
Emma Chamberlain and Charli D'Amelio are the faces of the campaign.
Setting the tone for its upcoming pre-fall 2021 collection, Louis Vuitton (us.lousisvuitton.com) has unveiled the iconic LV Squad sneaker and LV Sunset mule designed by Nicolas Ghesquière, the brand’s artistic director of women’s collections. The stunning campaign features social media starlets Emma Chamberlain and Charli D’Amelio sporting the trendy footwear, attracting a younger clientele alongside the luxury brand’s already-established roster of upscale devotees. The LV Squad sneaker boasts a contemporary, easy-to-wear feel in each of its designs: a black high-top; a low-top in black, white or pink; and white canvas and leather with your choice of pink, blue or green laces, all accompanied by an oversized white rubber sole and LV’s iconic monogram design running down the heel.
The LV Squad low-top in black and white canvas with pink laces
Boasting even brighter pops of color—think violet, green and blue—as well as traditional black and white, the LV Sunset is crafted from smooth calfskin with an anatomical footbed and oversized design for maximum comfort. The mule features a contrasting rubber Vuitton tag, the brand’s newest signature, on the strap, as does the LV Squad on the sneaker’s side. Perfect for dressing up for a girls’ night out or paired with your fave athleisure, these must-have shoes are sure to be a wardrobe staple for years to come. Now available online and in Louis Vuitton stores worldwide.