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Masculine Moxie

| July 2, 2013 | Parties

The sophistication and production values on display at A Man’s World, the recent Hermès-produced celebration at the Moore Building, had Art Basel excess written all over it—except, we’ve never seen anything like it during Basel. “This is the party of the summer,” said designer and stylist Jenny Zalkin, echoing the feelings of the hundreds in attendance. The extravaganza was a joint effort between Véronique Nichanian, the brand’s men’s artistic director, and Argentinean artist Leandro Erlich, who collaborated to bring the elan of the spring/summer 2013 collection to life. That meant transforming the Moore into a funhouse of stylish proportions. Invitees entered the party through an atrium space where aerial artists and mannequins dazzled from above. Things only got more interesting as attendees encountered a variety of installations, among them elevators where models appeared and disappeared when the doors closed and a boxing ring where daring types played heavyweights and mugged for the camera. The prime spot was on the third floor, however, where Erlich created his version of a locker room complete with “fogged mirrors” on which guests scribbled messages and gaped at two ab-blessed models wearing very little and interacting with the crowd. Party of the summer? More like party of the year. Photography by Seth Browarnik/World Red Eye



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