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Miami Acts as The Backdrop for Louis Vuitton's Latest Collection

By Luis R. Rigual | December 2, 2020 | Style & Beauty Style & Beauty

Louis Vuitton lifts the curtain on its men’s spring/summer 2021 collection in Miami with an irreverent showcase of sartorial proportions.

SS21_LOOK_40.jpgSweater and pants from Louis Vuitton’s spring/summer 2021 men’s collection

Those who follow style know fashion collection presentations have been upping the ante as of late—the typical runway show just won’t do anymore, especially if you want social media traction and press love.

No designer seems to understand this better than Virgil Abloh, the creative genius who serves as the men’s artistic director of Louis Vuitton. For the showing of his spring/summer 2021 collection at the 2020 Digital Fashion Week in Paris, Abloh shook things up by presenting his garments and accessories within a lively universe titled The Adventures of Zoooom With Friends, a fantasia of whimsical characters called Zoooomies who celebrated the label’s commitment to inclusivity (the spectacle ended with these performers packing their LV trunks and climbing aboard shipping containers heading east on the Seine). The showcase then made its way to Shanghai and Tokyo with much success, and this month it is arriving in Miami with a temporary residence in the Design District.

SS21_LOOK_47.jpgJacket and pants from Louis Vuitton’s spring/summer 2021 men’s collection

Of course, things will be a little different this time around. Taking over Jungle Plaza, the Zoooomies’ massive balloon figures will be positioned among bespoke shipping containers and irreverent sculptures that include a giant pair of LV sunglasses.

Within all the pageantry will be the first North American appearance of Abloh’s spring/summer 2021 line, a mix of “new looks made from recycled materials, looks repeated from the fall 2020 collection, looks freely created by the studio during the lockdown and new looks created from existing ideas.” (Like everyone else, Abloh pivoted in a major way in 2020.) In addition to all that, attendees will be able to preview special collections such as LV2, a collaboration with Japanese designer Nigo, LVxNBA, the house’s first menswear capsule collection with the National Basketball Association, and LV2054, a performance technical line that will make its international debut here in Miami. Offerings from all lines will be available for sale. Dec. 4-Jan. 25, by appointment only, Jungle Plaza, Design District, 3801 NE First Ave., Miami, 305.573.1366

SS21_LOOK_104.jpgSweater and pants from Louis Vuitton’s spring/summer 2021 men’s collection