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Paradise Expert

BY Riki Altman-Yee | February 7, 2017 | Feature Features

As Douglas Elliman's first chief marketing officer, Andrea Greenberg is one of the reasons Miami luxury real estate will continue to have global appeal.
Andrea Greenberg may be new to Douglas Elliman, but her savvy in matters of realty is vast and wide.

Any good love story involves courtship, patience and a hefty offer to seal the deal. So goes the tale of how Douglas Elliman, one of the country’s largest real estate companies, enticed Andrea Greenberg to become its first chief marketing officer last December after she spent 16 years with Fortune International Group as its vice president of marketing.

In this new role created specifically for her, Greenberg oversees marketing for all of Douglas Elliman’s Florida projects and, potentially, new markets. Additionally, she leads all corporate marketing initiatives and is involved in growing the Latin American division. “I’m also working closely with the huge DE domestic broker network, an asset no other firm in the Miami marketplace has,” she explains. “I am finding myself more inspired than ever.”

The realization of Greenberg’s 25-plus-year career dream began at Turnberry Isle, where she promoted club memberships and handled public relations: “My real estate and marketing path started there, as did relationships with many industry leaders.” Next, she became director of marketing for Oceania in Sunny Isles Beach for more than a decade before eventually landing at Fortune.

In fact, Greenberg has been an active participant in Miami’s evolution since the 1970s when her family moved to the city from Philadelphia. “It’s pretty amazing to live [in a place] revered by people all over the world,” she says. “I often drive over the causeway surrounded by utter gorgeousness and think to myself how very lucky I am.”

Looks like Greenberg’s happily-ever-after has already arrived.

Loyalty, spicy cocktails, Le Labo Santal 33, solid work ethics, chivalry

Late nights, gum chewing, fish, slackers, bad manners

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