Pura Vida Miami, the health and wellness hotspot, is expanding south to one of South Florida's most historical and charming destinations, Miracle Mile of Coral Gables. This new location in Coral Gables is the brand's third new location, opened in 2022 thus far.
The brand, which delivers a diverse range of well-balanced meals and beverages in a tropical, chic, and picturesque setting, proudly shows no signs of slowing down its regional expansion.
Miracle Mile, a four-block retail, dining, and entertainment district known for its fascinating history, dates back to the 1920s. This famous shopping destination was dubbed "Miracle Mile" in 1955 because it has resisted urban modernization and now offers a refreshingly simple and charming visitor experience in the heart of Coral Gables.
Pura Vida intends to honor the movers and shakers of Miracle Mile's past while celebrating its future vitality by establishing its newest outpost there. The brand's Miracle Mile location will open to the public on July 8. It is located at 244 Miracle Mile, close to the Coral Gables Museum, University of Miami, Biltmore Hotel, Coconut Grove, and The Shops at Merrick Park. All great destinations for guests to visit after tasting Pura Vida's delicious foods.
The brand's high-quality, detail-oriented menu is made with local and organic ingredients whenever possible and caters to every dietary restriction. Pura Vida's health-conscious concept includes a wide variety of delicious bowls and wraps, crisp and refreshing salads, raw organic acai bowls, and an assortment of fresh-baked gluten-free and vegan sweet treats, in addition to their famous all-day breakfast. Various refreshing cold-pressed juices, superfood smoothies, kombucha, and artisanal coffees are also available. The beloved menu is expanding at the same rate as the brand. Pura Vida will introduce two new must-try menu items for all locations in conjunction with the opening of Miracle Mile: a new breakfast wrap and turkey bacon, which can be added to the perfect egg sandwich.
Customers can enjoy the all-day cafe from the aesthetically pleasing 2,675-square-feet indoor seating or the shaded 215-square-feet outdoor seating area lined with Pura Vida's signature blue umbrellas. The Pura Vida Miami mobile app allows you to order ahead of time, keep track of your previous orders, and earn Rewards.
"As the Pura Vida brand expands, we seek to plant roots in areas that bring tangible value to the community. The storied past of Miracle Mile offers a charm and comfort that we knew we had to be a part of this year. It's a privilege to grow our community of people who value quality and health in another beloved part of South Florida," said Omer Horev, Chief Brand Officer and Co-Founder of Pura Vida.
Pura Vida Miracle Mile is located at 244 Miracle Mile. Hours of operation are 8:00 a.m. to 4:00 p.m. daily. For a convenient dine-in experience, parking is available via Miracle Mile valet, parking garages 1 and 4, or street parking. Delivery and pick-up are available through the Pura Vida Miami app. For more information, please visit the website.
Photography by: Courtesy Pura Vida Miami