Commerce meets imagination at the new Showfields in Miami Beach.
Soraya Abu Naba’a’s immersive environment features different hues of blue
You don’t call yourself the “most interesting store in the world” without the goods to back it up, but the new Showfields in Miami Beach seems to have those bases covered.
It all begins with the space, a modern interior marked by an expansive skylight, structural pieces and a central glass staircase that leads to more visual surprises. Along the way, visitors encounter all sorts of installations by both local and international artists. Among these is a grouping of Kartell chairs by Philippe Starck embellished with recycled materials by students from DASH, a sculpture/relief of blue materials by Soraya Abu Naba’a that climbs up the wall like vines, a dichroic monstera environment by Natasha Tomchin that explores digital dreamscapes and a 3-D still-life ceramic and canvas takeover by Magnus Sodamin that can only be defined as a tower of chaos.
Showfields’ CEO Tal Zvi Nathanel
In terms of goods to buy, the inventory is as miscellaneous as miscellaneous gets: Quatrain Company plates with feminist imagery, handmade clay tea kettles by Mary Martin, a $1,500 piggy bank by artist Su Su, a bedazzled Mommy cup by Naomi Chambers, pingpong paddles by Lola Blu and even designer bamboo toilet paper. There’s also a healthy selection of nutritional supplements and grooming products, as well as men’s and women’s clothing, accessories and shoes.
“Showfields is a revolutionary retail concept that invites you to discover and engage with the brands of tomorrow,” says company CEO Tal Zvi Nathanel. “We designed the store to offer a genre-defying experience that’s part retail, part art exhibition and part curated community space.” 530 Lincoln Road, Miami Beach, 305.351.0672
A display of Each & Every grooming products
Photography by: INSTALLATION photo by seth browarnik/world red eye;
each & every display photo by Joe Schildhorn/BFA; PORTRAIT COURTESY OF SHOWFIELDS
