By Luis R. RigualBy Luis R. Rigual|November 10, 2021|People, Feature,
As head and founder of The Krim Group for the last 18 years, Todd Krim has connected numerous A-listers with charities, advised organizations on social impact campaigns and produced widely publicized charitable events all over the world. Known in Los Angeles circles as Mr. Charity, Krim recently decamped to Miami Beach, where he plans to continue his special brand of philanthropic matchmaking. thekrimgroup.com
PHOTOGRAPHED BY NICK GARCIA
Your company is so well-established in Los Angeles. Why the move to Miami?
After living in L.A. for 25 years, I was ready for a change. Professionally I see a lot of opportunities in Miami and I am excited to expand The Krim Group. There are so many people moving here from Los Angeles, New York and San Francisco, and I am excited to help them connect with local charities. I’m also looking forward to helping secure celebrities and artists for the galas and fundraisers that are held here throughout the year.
What are some of the causes you’re closest to?
I am fortunate to represent a dozen amazing charities, most of which support children. Two charities in particular are Smile Train, which provides free cleft palate surgery for children in developing countries, and Childhelp, which is the country’s oldest and largest nonprofit dedicated to treating and preventing child abuse.
Who are some of the celebrities you’ve connected with charities?
I’ve had the pleasure of working with some of the biggest names in Hollywood, including Michael Douglas, Kathy Bates, Alfre Woodard, Regina King, Rosario Dawson and Zendaya, to name a few. I’ve also worked with the Kardashian-Jenner family on numerous occasions. They quietly donate millions of dollars to a wide variety of causes, and most of the time the public is completely unaware.
You’ve worked on some amazing charitable projects. Which one sticks out in your mind?
One of those is Venezuela Aid Live, a concert spearheaded by Sir Richard Branson and my friend Bruno Ocampo to raise awareness and funds for the humanitarian crisis in Venezuela, which reached its peak in February 2019. We only had three weeks to produce the concert, and it turned out to be a huge success. Major artists like Maluma, Luis Fonsi and Paulina Rubio performed for more than 300,000 people on the border of Colombia and Venezuela, and we raised $2.3 million in less than 24 hours.
When people come to you and say they want to give back in some way, what’s your advice?
I usually ask them what their particular interests are. There are lots of volunteer opportunities, but I think it’s important to find something you are truly passionate about so you stick with it.