Mallet London (mallet.com) shoes may be new to store shelves in America, but they’ve been all the rage in England for years. The brand recently inked a deal with Saks Fifth Avenue to expand into the U.S. market, first with male footwear and eventually its entire portfolio of apparel for men, women and kids. Leading the label in this expansion is 28-yearold founder and Creative Director Tommy Mallet, a savvy taste-maker who wholly represents what the brand is all about.
Mallet London founder Tommy Mallet PHOTO COURTESY OF MALLET LONDON
How did the Saks Fifth Avenue collaboration come about?
It’s been a long time coming. It was just a matter of getting the right contacts together, getting in front of the right people, finding the right store and putting the infrastructure in place. Once all that was done, everything else happened really quickly. Saks was always the No. 1 store we wanted to get into in America. It has the perfect fashion-forward customer for our brand.
The Popham PHOTO COURTESY OF MALLET LONDON
So, what’s big in terms of men’s sneakers this fall?
I never really follow trends but rather focus on brand identity. I know there are a lot of bright colors and material mix trends for fall, but for us, it’s all about clear materials, clear soles and a lot of transparent materials.
The COVID pandemic has dictated that style be both stylish and comfortable these days. What’s the ideal Mallet London shoe for that?
Stylish and comfortable, that ticks all the boxes for me. Our new style called The Cyrus is the epitome of this.
The Lux 2.0 PHOTO COURTESY OF MALLET LONDON
In terms of your Miami customers, what have been some of your most popular styles here so far?
It’s been unbelievable; the top sellers in the U.K. have translated to be the top sellers in Miami. The Archway 2.0 Monogram has been most popular. We’ve had such strong sell-throughs considering how everything has been this past year. All I’ve been thinking is how I can’t wait to go on holiday to Miami.
What do you like most about the city?
It’s one of the coolest cities in the U.S. in my opinion. It’s chilled, vibrant and style-focused. I have images of those pink Miami skies in my head. I can really see myself living there.